Customers are spoilt for choice these days and are very impatient when it comes to browsing websites. There are 3 common mistakes people make when developing there website.
It is important that you website is not:
A successful websites lives and dies on the strength and clarity of its messaging. It’s not just the copy, successful website messaging flows from site design and architecture all the way down to background images and font-type. Your desired action must be clear: filling out a form, buying a product, or calling a phone number. Once you establish the action goals you can battle ambiguity by ensuring that every component of your website plays a part in pushing visitors toward these desired outcomes.
Video and audio players that start automatically, “sign in to continue” pop-ups on informational pages, oversized images that reduce page speed – forcing unnecessary decisions or experiences can be the fastest way to push visitors away from your website. Instead of getting pushy, you should understand what a visitor wants from your site, and then work to resolve those intentions into a positive outcome.
3. Cheap looking
Low-quality stock photos or mismatched color schemes send a bad message, you absolutely can’t afford to cut visual corners when building an effective website. You don’t need to reinvent the wheel on visual experience, leverage standard practices that visitors expect and appreciate. 1000’s of templates produced by specialised designs are available to display you business professionally
The first step to improving a website’s issues is to identify them then modify you website to optimise your customers experience.